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| Radja Tisu: Tissue Marketing Applications |
* The concept dated back since 1960s in Japan and today, it has become an essential marketing
tool for many Japanese companies.
* It is also classified as a guerilla marketing because the recipients reads the messages printed
on the tissue without realizing it whenever they use the tissue
* Today, around 4 million Pocket Ads are distributed in Japan alone and this phenomenon has
quickly spread to the US, the UK, Canada, Hong Kong, Singapore and Malaysia where it helps
businesses generted billions of sales
* Tissue packaging is a simple yet effective, very powerful and high impact marketing tool
* Tissue marketing is very flexible, it can be used in many different occasions, its light so its easy to distribute, it simply works!!
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